Overview

Experience the mouth-watering flavors of Lay's chips and Pepsi in our latest commercial directed in Mexico by a seasoned filmmaker. Watch stunning visuals of falling chips and dynamic acrobatics, captured with precision using advanced equipment. Get a taste of the vibrant local culture and exceptional food scene, and discover the beauty of Mexico in this must-see commercial.

Challenges & Approach

we wanted the performances to be real and authentic, but with a twist - because of the reversal aspect, we needed to capture the character's satisfaction in a way that would amplify the amazing taste of Lay's. And let me tell you, the idea of moving forward and backward at the same time had me hooked from the get-go! It was a great concept that was unlike any other tabletop shoot I'm ever done.

We were on a mission, propelled forward by this awesome momentum that just kept driving us. And when this project landed on my plate, I knew it was going to be a wild ride. It's the kind of commercial that you'll want to watch over and over again, trying to figure out how we captured that surreal macro environment and made it look so deliciously real. Cause it was real! No VFX or CG.

The result

Well, after a wild week or so in Mexico filled with tequila shots and questionable decisions, it was time to head back to reality. I had so many crazy experiences that I couldn't even mention them all here, but I highly recommend filming with THE GARAGE and FFFRAME if you want to have an unforgettable shoot. The clients Lay’s / Pepsi and creative team at BUCK were so fun to work with. Truly blessed to have been a part of it. This shoot was definitely one for the books and I even learned a thing or two about the local culture in between shots. Honestly, I feel like I ticked something off my bucket list I didn’t know I had on it.