Overview

B.I.G.'s influence isn't just timeless. It's significantly impactful musically, lyrically, and culturally. "If you don't know, now you know" – The Illest

Challenges & Approach

In partnership with the Wallace estate and Optimo, BIGGIE INSPIRES was a 360° campaign celebrating his legacy and the 25th anniversary of his game-changing "Ready to Die" album. His family, crew, and hip-hop royalty COLLABORATED TO CREATE A SOCIAL FIRST ART CONTEST, sharing his platform with 200+ creators who submitted Biggie-inspired art via social & our website. The contest would allow two winners to see their Biggie Inspired art as larger-than-life murals on the same Brooklyn streets Biggie walked. 

The result

$0 PAID MEDIA  |  247MM+ EARNED IMPRESSIONS  |  3000%+ INCREASE IN SOCIAL TRAFFIC  |  3 EPIC MURALS  |  1 SICK ROOFTOP PROJECTION MAPPING  |  200+ CREATORS  |  1 B.I.G. NIGHT  |  TONS OF STREET CRED