Overview

Faherty aimed to commemorate their decade-long journey by recounting it in a one-minute narrative, emphasizing the growth of their community via the slogan, "Clothing for Life's Great Moments"

Challenges & Approach

We collaborated closely with the in-house marketing team to capture the brand's essence and convey its message authentically. Together, we crafted compelling visuals and narratives that resonated with the audience, forging a transformative connection.

As a brand, they comprehend their identity. Their objective is clear. Consequently, we utilized their exceptional branding and a decade of constructing this amazing story to create a script that succinctly animated it for their TV commercial, using ten years of footage and filming extra shots required. We worked closely with the marketing team to derive the core concepts and aesthetically intertwine them into an impressive composition.

The Result

Moments big and small. Adventure and emotions. Majestic swells encounter expansive scenery as we unveil the paths their attire ventures, traversing near and far in pursuit of remarkable adventures and fabrics for clothing.

Social Media

We developed 30-second vertical and square versions for social platforms, adapting the modifications to enhance their social media performance.