Flamin Hot Rap Diss

Overview

The Flamin Hot Rap Diss is a music video created by Cheetos in response to Doritos' release of their own Flamin' Hot Nacho flavor. The video features Chester Cheetah, the mascot of Cheetos, rapping about how he is the original Flamin' Hot snack and that Doritos can't compare.

Challenges & Approach

The biggest challenge in creating the Flamin Hot Rap Diss video was coming up with a creative way to diss Doritos without being too mean. The Cheetos team wanted to make a video that would be funny and entertaining, but they also didn't want to alienate Doritos fans.

The team decided to approach the video as a rap battle, with Chester Cheetah taking on the role of the challenger. The video features Chester Cheetah rapping about how he is the original Flamin' Hot snack and that Doritos is just a copycat.

Behind the Scenes

The Flamin Hot Rap Diss video was filmed in Brooklyn, NY. Chester Cheetah was brought to life by actor Eric Bauza, who also voices the character in Cheetos commercials.

The video was created using motion capture technology. This means that live actors were filmed performing the movements that would eventually be used to create the animation of Chester Cheetah. The motion capture data was then used to create a 3D model of Chester Cheetah, which was then animated using computer software.

The result

The Flamin Hot Rap Diss video was a huge success for Cheetos. The video went viral, racking up millions of views on YouTube. It also helped to boost sales of Cheetos Flamin' Hot snacks.

The Flamin Hot Rap Diss video is a great example of how to use motion capture technology to create a realistic and engaging animation. By using motion capture, the Cheetos team was able to capture the movements of a live actor and bring them to life in the form of a 3D animated character.